February 10, 2011
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Affordably Build Your Brand
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
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Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
Yes, your office needs a facelift
If your employees don’t feel comfortable in their workspace, you’re never going to get top-notch production. Open up those shades, eliminate the clutter, and follow the rest of Mike Michalowicz’s 13 ways to make your office set-up more inviting.
The only surefire way to manage your time
Forget the time-management apps and the 300-page books. Follow Susan Reid’s straightforward five-step process and we promise you won’t be disappointed.
The real future of media
After this week’s acquisition, AOL is betting it’s The Huffington Post. But for other types of content companies, e-commerce may be the answer. And vice versa. Thrillist.com CEO Ben Lerer explains why in his first OPEN Forum post.
Why you need to go mobile
From mobile payment options to mobile website services, these are the four small business mobile predictions you need to keep an eye on in 2011.
What all those Super Bowl ads can teach you
Not to anger your customer base? Sure, that’s one takeaway from Groupon’s blunder of a commercial. And Barry Moltz has seven other lessons from all those 30-second, $3-million TV spots.
Fire the average employees
They may not cause disruption. They may do just what you ask. But if they aren’t adding real value and you want to take your company to the next level, it’s time to cut them loose, advises Jay Goltz in this NYTimes.com You’re the Boss blog post.
Check your balance, review recent transactions and pay your bill on the go.
