March 10, 2011
OPEN Forum Message
Watch MSNBC's Your Business
If you missed this week's show or want to catch up on past episodes, you can find the videos on OPEN Forum.
View videos
Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
The Art of Enchanting Your Customers
In his new book Enchantment, Guy Kawasaki offers insights into building more meaningful relationships with everyone with whom you do business. In his interview with Barry Moltz, Kawasaki gives you a brief taste with easy-to-implement advice on how to start enchanting your customers and employees right now.
The Most Important Website for “Social Listening”
Your customers are discussing your business online whether you’re aware of it or not. So how do you listen in on those conversations and add value along the way? Entrepreneur, best-selling author, and Twitter guru Gary Vaynerchuk provides the answers in his short video on how to use Twitter’s search function for “social listening.”
Why You Shouldn’t Convince Job Candidates to Join Your Company
It’s not a matter of pride; it’s a matter of only hiring people who really, really want to work for your company. Thrillist.com CEO Ben Lerer learned this the hard way, and explains why he now tries to convince candidates that the job will be much harder than they think.
Foursquare Teams Up with American Express at SXSW
In an effort to recreate the experience of redeeming coupons, Foursquare and American Express are offering cash as a new incentive for checking in at various locations at the South By Southwest festival in Austin, Texas. In an interview with Darren Dahl, the head of business development at Foursquare, Tristan Walker, reveals how smartphone users can “spend $5, save $5” from March 1-16.
How to Do it All – And Enjoy It
Imagine having several full-time jobs. Impossible, right? Not according to Meagan Francis, who wears the hat of mother, editor, author, wife and brainpower behind The Happiest Mom with Meagan Francis, an increasingly popular mommy blog. So how does she do it? She suggests focusing on your strengths, investing not only in your business, but yourself, and learning how to manage your time.
Check your balance, review recent transactions and pay your bill on the go.
