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Learn to Tap Innovation, Motivate Employees and Grow Business in a Downturn

Knowledge@Wharton

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April 27, 2009

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It’s difficult to motivate employees to be innovative in the midst of an economic downturn when many are worried about losing their jobs. The key is getting everyone involved in making service improvements. Ian MacMillan, a professor of innovation and entrepreneurship at The Wharton School at the University of Pennsylvania, explains how to do it.

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