March 7, 2011

Gary Vaynerchuk, author of The Thank You Economy, shares his experience and advice for using social "listening" to grow your business.  In this segment, he talks about how he searches Twitter for conversations relevant to his business.

About The Thank You Economy: “This book could easily have been called The Humanization of Business or Manners Marketing…  In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it." –Gary Vaynerchuk

Related Topics

• Marketing

Related keywords

Gary Vaynerchuk, Article, social media, growth strategies, Twitter

Join the conversation ( 2 )

• Buddy Hodges 2 months ago

  

  Gary is my hero. He has learned and implemented 21st century social tools to accomplish what has always been important in human interactions. Gary understands, and explains to the world, the importance of listening and giving. Business relationships are based on human relationships. It is more effective to be interested than to be interesting. Thank you is a magic word.Thank yo to Gary for reminding me to use his number 1 tip: Search.Twitter.com It is easy to overlook this way to "listen" online instead of always pushing content.

• Barbara (Basia) Malek 6 months ago

  

  The Thank You Economy by Gary Vaynerchuk provides great insight into a field of marketing that’s still emerging. Companies, particularly firms with little online experience or presence are now scrambling to find a guide for a way to establish themselves online in the social arena. This book provides great insight for firms that do not understand the uses and purpose of social marketing. The book states that: “We have entered a new era in which developing strong consumer relationships is pivotal to a brand or company’s success.” “People don’t talk about things they don’t care about. So it’s up to you to make them care, which means you have to care first.” “Social media has transformed our world into one great big small town, dominated by the strength of relationships, the currency of caring and the power of word of mouth.” “At its core, social media requires that business leaders start thinking like small-town shop owners.” The book also provides examples of social marketing campaigns from firms of various different industries. As a digital marketing student myself, I found a number of concepts that I have been learning at the university level repeated in this book. I highly recommend this book to business people looking to understand new marketing practices. The book is a fast read and easy read. The author makes it interesting to read through the use of real life company examples.