American Express OPEN Forum

Follow:

Highlights:

Employee Management
Money
Social Media
See More
- Topics
  - The World
  - Technology
  - Money
  - Marketing
  - Managing
  - Lifestyle
  - Innovation
- Features
Search

Search OPEN Forum

Search OPEN Forum

Creative Recessioning

Marc Tracy bizbox.slate.com

0 Comment

Tumblr
Email

June 4, 2009

OPEN Forum Message

Business Forecasting 2012

Our special feature on forecasting sheds light on how to choose the right model, offers advice from Jack Stack and more.

Get started

Be the first to comment on this article

This article on how marketers are beginning to use vacant storefronts--of which, of course, there are an unusually large number right now--as cheap and prominent space for advertising caught our eye. Partly because it's just a wonderful recession-era trend piece. But also because we were so impressed with these advertisers' gumption and creativity: where others saw nothing, they saw a business oppertunity--a frugal business opportunity, at that! (One advertiser pays $500 for three-month ads in storefronts at locations where a billboard would cost $50,000.)

We don't bring the ad to your attention as a literal suggestion--hopefully, your storefront is not vacant!!! But this new trend is a wonderful example of the recession bringing out the best in entrepreneurial creativity and flexibility. How is the recession prodding you to open up a new business stream, or to alter your marketing strategy for the better?

Speaking of which, the one other lesson the article carries is that advertising is cheaper now than during pre-recession times. Sounds to us like one more reason not to cut your marketing budget if you can at all help it.

American Express OPEN brings you the latest insights from noted business authors and experts in our special promotion with Slate BizBox.