April 19, 2010
OPEN Forum Message
Affordably Build Your Brand
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
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Featured Response
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Matthew Davis
Everyone moans that they hate to make cold calls. And why not? A cold call is made by a dead person, and who wants to buy anything from someone without a pulse?
Okay, I'm exaggerating, but just a bit. The classic definition of a cold call is an outreach to a stranger by a stranger. The stranger trying to sell something is armed with a telephone script and a product or service they want you to buy because - well - because they want to collect the commission.
But hold it a minute. Never use the words "cold call" again. Would you go on a cold date? Would you invite someone to a cold lunch? Of course not.
If you are going to place a call to someone you have never spoken with before, make sure you know something about them. Even if you are calling from a list, it's a list that was selected for a reason--the people have young children or are of retirement age or have signaled an interest in buying a home. The would-be homeowners are excited but anxious and perhaps confused about their impending purchase. What they want most is what every salesperson should always serve as--an advisor and a friend.
The dead person will make a cold call. The advisor and friend will demonstrate in the first few seconds of the conversation that they have knowledge that can take the fear and intimidation out of the purchase.
That's a warm call. That's the only kind you should make.
Check your balance, review recent transactions and pay your bill on the go.
Matthew Davis 1 year 9 months and 6 days ago
Cold calling is very effective if done correctly.Putting together an effective appointment setting lead generation and business telemarketing plan can be the difference between landing a large new account vs.turning blue waiting for your phone to ring. What company or sales agent does not want to generate new business? None that I know of! Cold calling can be used to gain the competitive advantage. Get that big account you always wanted? Go after it! Do your research and pick up the phone and make something happen. Find the right contact person and do whatever it takes to gain their interest. Go past the gate keeper and in front of the decision maker, and prove you’re the best company for that job or account.Most outside sales people cringe at the thought of making their own cold calls. They would prefer to spend the bulk of their time on the road closing accounts. At Rhino Telemarketing, cold calling is our main focus. We can get the job done better because it’s all we do! We will bring you extreme ROI and lower your sales and marketing budget. Your sales people may be strong at “closing the sale”, but are they good at “prospecting”? We open doors so you can close deals! We partner with our clients from day one. Our agents are experienced in setting quality appointments with high level decision makers over the phone. We will present your business solution/value proposition to the decision maker and generate enough interest in your product to set up a face to face meeting, our agents(telemarketers)will then place the appointment into a our system and the lead/appointment is sent to you via email. We are a “Pay For Performance Company” we do not believe in long term contracts or set up fees. Please feel free to contact us anytime at the number below to discuss your b2b telemarketing needs. Matthew Davis Rhino Telemarketing888-744-6677 http://rhinotelemarketing.com/appointment-setting-services