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6 Search Engine Optimization Tips You May Have Overlooked

Search Engine Optimization, a means of improving your ranking organically to increase website traffic and ultimately sales. The search engines match search queries with website pages based upon relevance and authority. Each page despite being a part of an overall website and is also a stand alone with the focus on core keyword phrases and a unique keyword rich title. There are so many different strategies that are discussed to obtain a number one ranking, how to improve your search engine rankings and mistakes to avoid that it is almost overwhelming as which will work for your company and fast. As a small business owner, selecting keywords, writing content around the keywords and waiting for the search engines crawl and rank is just not enough anymore. While you are waiting to be crawled and ranked, your competitor or the guy next door who just opened and went live with their website, is waiting to push you to page 2. The algorithms change, the way that we search has changed and the information that is captured about how we search has changed. The search engines capture our query behavior and provide results based upon what we have searched. Where do you even begin to start creating a search friendly website that is optimized for local search, mobile search, universal search and also optimized for Bing?

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4 Responses

  • Apr 13, 2010

    owner

    Good article Suzanne. How to you select keywords for a local city or state? I do not need to show up everywhere as I only work locally.
    [url=http://www.apexcarpentryinc.com]Salt Lake carpenter [/url]

  • Apr 19, 2010

    President

    Craig

    I looked at your site and am sending you an email with some questions as well as tips for optimizing locally.

    @SuzanneVara

  • Apr 20, 2010

    VP Design & Operations

    I clicked through to your article and found it very difficult to read as there were many typographical or grammatical errors. The information presented seemed ok, but it was too hard to discern meaning in a few places because of the poor editing. One of the keys to good SEO is to have an editor proof your article prior to posting.

  • Mark Van Laeke

    http://www.linkedin.com/in/ciradar1
    linked in badge

    President & Founder, CI Radar

    (May 05, 2010)
    I agree keyword research is very important to optimize your SEO strategy. Another suggestion is to analyze the URLs of the top ranking pages in Google of each of your competitors. For example, for competitor ABC, you might find URLs such as www.abc.com/invest-in-florida-real-estate.html and www.abc.com/best-buys-in-florida-beachfront-property.html. This uncovers for you the types of keywords they are using to get good rankings in Google.

    For more research ideas and tools, you may want to also check out http://www.ciradar.com/Free-Resources.aspx

    Mark Van Laeke
    http://www.ciradar.com

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