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Are you marketing effectively using LinkedIn or other Social Networking sites?

There are many people who have a point of view that LinkedIn and Social Networking in general is a giant waste of time when it comes to producing business results. I disagree. How about you? Do you have any specific marketing or sales results that you can attribute to your participation on LinkedIn?

BTW, I am offering a free teleseminar where I share several of my successful LinkedIn strategies and tactics that have helped me generate a significant amount of business. Please contact me directly at rick@productivelearning.com if you would like the details.

3 Responses

  • Nov 24, 2009

    PAUL ROSENFELD

    We use LinkedIn and get fantastic results, but not for sales. We use it to find employees and it almost never fails to produce leads that often turn into opportunities. I've posted all kinds of jobs for our firm and for friends. Usually the same day I start getting LinkedIn emails from ex-colleagues and so forth. In fact i'm always amazed at how my network is "listening" in on status updates and how quickly they respond. Hope this helps...best, Paul@Fanminder

  • Nov 25, 2009

    Brand Marketing Consultant

    LinkedIn is beneficial for targeted marketing in terms of expanding a network or even raising brand awareness globally via groups. This is a result I realized that was directly attributed to using LinkedIn. LinkedIn is a much better platform than Facebook for creating business opportunities, which convert to cash. LinkedIn is not as labor intensive as Twitter.

    Increased sales are a benefit of social networking. However, as with any marketing platform, knowing thy customer and pitching products to customers in a particular space often is more beneficial than trying to do what is popular. In other words, don't get on the social networking band wagon with your product unless it takes you directly to a willing audience!

  • Nov 25, 2009

    President

    Isha's comments are exactly what I've found. Although I engage in conversations on Twitter and Facebook, the place that has garnered real communication and results is Linkedin.

What do you think?

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