Search US website

Attracting Small Businesses in need of Meeting Planning and Incentive Travel Programs

For nearly 30 years we've been managing business events (meetings, incentive travel, etc.) both domestically and internationally for mid- to large size companies that these days, due to the economy, tend to either have cut back drastically on such programs or have eliminated them altogether. We are, as a result, looking elsewhere for customers -- small companies in need of professional guidance in handling meetings and/or incentive travel programs -- and wonder if anyone has any ideas as to how to reach these firms and or individual entrepreneurs. Firms with even as little as 15 employees could use our services but may not realize it, hence we're looking for a way to contact them. Any suggestions?

2 Responses

  • Aug 03, 2010

    CRAIG GARBER

    Bob,

    How did you generate leads in the past?

    Also, what are the things your target buyers have in common besides 'mid to large size companies'

    And, where do you find these people? Meaning this: you can be giving away stuff for free even, but if you can't reach your target base, it doesn't really matter. So what kinds of media are these people using -- be specific: trade magazines, direct mail lists, etc. Where can you find them?

    Also, when you say "firms with as little as 15 ees can use our services but may not realize it." Realize that you are FAR better off prospecting only with those people who already WANT the kinds of services you offer, as opposed to trying to convince or explain to someone something like, "No, we really can help you, here's why..."

    The convincing business stinks, and it's not productive.

    If you can give me some of the earlier info, I may be able to offer you some input on how to generate leads.

    Take care, Craig

  • Aug 10, 2010

    CEO

    Over the years our clients mostly came to us via referals and our website and the base we built up from our earlier employment in the automobile business. Current prospects mostly come as a result of our website and most of these are from overseas. We advertised our services in the past in trade magazines but got nearly no response and found the expenditure too much to bear in light of the current market situation. Any thoughts or ideas would be most welcome.
    Rob Schron

What do you think?

Related topics