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Facebook Strategy For Your Small Business

Do you have it backwards when it comes to Facebook?

Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness.

There I said it. If you are trying to use Facebook to reach a new audience, organically (i.e. without paying for Ads), from scratch - you are facing an uphill battle.

Yes, the stats on how many Facebook users exist are mind-boggling. In reality most of those people will never actually encounter your brand on Facebook, unless you pay good money for them to. How many small business pages do you know that actually have millions of ‘fans’?

http://www.smbceo.com/2010/05/25/facebook-strategy">http://www.smbceo.com/2010/05/25/facebook-strategy/

2 Responses

  • Jun 22, 2010

    President

    Terrific column - small businesses are often mystified by Facebook; your piece provides a clear roadmap.

  • Jun 28, 2010

    Brand Marketing Consultant

    Alas, jumping on the social media bandwagon just because everyone is doing it, is rarely justified.

What do you think?

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