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Here’s a Powerful Small Business Marketing Tool You’re Not Using

Your small business does good work.

No, your small business does GREAT work that gets results!

How do you know? Your clients and customers tell you so.

Your clients are giving you a marketing tool that boosts credibility, generates leads, and helps maximize your online exposure. This powerful gift is called a…
tes·ti·mo·ni·al

1. a written declaration certifying to a person’s character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.

2. something given or done as an expression of esteem, admiration, or gratitude.

Definition provided by http://dictionary.com">dictionary.com

In this new digital world testimonials can be written, on video or in an audio format. Here’s the deal, if your customers are not giving you testimonials don’t worry maybe you just need to ask for them.

When do you ask for a testimonial?

Just after your clients have a major aha moment or right at the peak of their blown-away experience, approach them and say, “Hey I would love to get a testimonial.”

Keep in mind sometimes people are busy or intimidated with writing so you may need to coach it out of them or simply write the testimonials for them. To save time you could say, “Hey I’d love to get a testimonial and if you want, I can write a rough draft based on what I think and you can feel free to edit it.”

A testimonial can be as simple as these three lines:

http://savvybizbuilder.com/2011/06/heres-powerful-small-business-marketing-tool-youre-not-using.html" target="_blank">Continue
reading "Here's a Powerful Small Business Marketing Tool You're Not Using" and leave a comment on the SavvyBizBuilder.com blog

8 Responses

  • Jun 27, 2011

    TONYA TAYLOR

    Here's the correct link to the article
    http://savvybizbuilder.com/2011/06/heres-powerful-small-business-marketing-tool-youre-not-using.html

  • Jun 28, 2011

    Member

    I have had several feedback messages left for me at my online shop and also direct e-mails sent to me from customers that I have contemplated adding to my blog somewhere but I have been unsure of the legalities regarding using these as quotes wherever I wanted to without asking permission of the writer.

  • Jul 04, 2011

    owner

    Your are right, a clients testimonial is important. When it is online it gives your business more credibility.

  • Jul 06, 2011

    President & CEO

    You're exactly right-- I would estimate that about 80-90% of people who call our company from our website mention that they are calling because of a testimonial that they read. Huge part of any marketing plan but you're right a lot of people look right past it.

  • Tracy Needham

    http://www.linkedin.com/in/tracyneedham
    linked in badge

    Copywriter & Marketing Consultant | Specializing in Financial Services & Small Businesses

    (Jul 13, 2011)
    "I have had several feedback messages left for me at my online shop and also direct e-mails sent to me from customers that I have contemplated adding to my blog somewhere but I have been unsure of the legalities regarding using these as quotes wherever I wanted to without asking permission of the writer."

    Yes, you should ask their OK--preferably doing it in writing so you have a record of it in case you ever need it. I would just write down what they said (from the voice mails) or just quote what they said from the emails and ask, "Is it OK if I quote you on this on my website? Feel free to make changes or add anything, if you'd like."

    If they're another business owner, it's even easier to get their OK because you can point out that, of course, you'll list their name and business (and URL if you want) with it, in case your customers are interested in their services.

What do you think?

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