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How To Spring Clean Your Website: A Complete Checklist

Ahhh…YES, spring is in the air! One of the biggest parts of Spring is spring cleaning and getting rid of clutter. If your website is not maximizing its marketing effectiveness for your home based business (or any other business) then you need a spring cleaning.

Here’s a checklist for how to spring clean your website:

Clean out old content. If you have content on your website promoting events that have already taken place it’s time to remove them. Displaying old content especially on the home page may lead visitors to think your site is not kept up to-date with relevant information.

Include bright new images or video. There is a saying – a picture is worth a thousand words and adding them keeps visitors on your site longer. In addition, adding images or video will help you sell products. It doesn’t matter if your products are physical or virtual you can create images for them.

Update your professional photo. Are you using the most current photo? Your professional image determines drives how people respond to you. Remember people they buy from people they know, like and trust. Image is everything.

Verify on different browsers. Have you ever checked to see how visitors see your website? You may be shocked to learn websites look different when viewed on different browsers. There are many web browsers to choose, check the most popular browsers used by your visitors.

Read the rest of the story here >>http://bit.ly/springcleanyourwebsite">http://bit.ly/springcleanyourwebsite

Originally posted on the Savvy Online Business Builder Blog: http://savvybizbuilder.com/2011/03">http://savvybizbuilder.com/2011/03/how-spring-clean-your-website-complete-checklist.html

3 Responses

  • Mar 22, 2011

    Brand Marketing Consultant

    Great tips Tonya! Proof that I am on track is that a new logo and pics were already in the works when I read this post.

    By-the-way, web page updates can be cumbersome especially if you have to go through a web designer to submit changes. If site is linked to SM, can easily provide regular updates via Twitter or FaceBook, for example, and draw business to your site while meeting the need to remain current.

  • dragan mestrovic

    http://www.linkedin.com/in/draganmestrovic
    linked in badge

    With Inbound Marketing we help you to get found online, increase your Business Leads, Customers and Sales!

    (Mar 28, 2011)
    It is important to know the marketing effectiveness of website before a redesign is done.

    Here is a way to analyze a websites marketing effectiveness: http://bit.ly/inblurbsanalyse

  • Jul 06, 2011

    President & CEO

    From a search engine ranking standpoint we never suggest removing old content. Take it off your home page but never delete pages that are ranked--it could hurt your rankings.

    -Brendan Egan
    Simple SEO Group
    www.SimpleSEOGroup.com

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