Social media marketing, a newly adopted form of marketing for many companies, has been met with much enthusiasm and planning. The research to be where your target market is, the creation of profiles that are an extension of your corporate identity and the setting of goals to help manage the efforts has been carefully identified so why do companies fall short? Execution. The execution is just as, if not more important than the planning. Determining how social media fits into the overall advertising and marketing plan is easily answered by peaking the curiosity with knowing and understanding that there is a conversation happening whether you participate or not. The curiosity drives the need for companies to jump in and try and maximize awareness and sales with the positive while being reactionary to the negative.
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