Super Bowl XLIV has crowned a new champion in the New Orleans Saints creating pure mayhem in the French Quarter and while Drew Brees and the gang are headed to Mardi Gras, advertisers are watching CBS head to the bank. The Super Bowl is a football game that for die hard fans is when we go into morning and resort to long naps on Sundays until September, a time to gather with friends and family to celebrate the end of a season to discuss how we’ll get em next year and watch what has been the Oscars for advertisers.
This year major advertisers in the past shied away from advertising to focus on social media marketing efforts. Smart move? Well, if you consider that Twitter was so overloaded that there were more failed whales than there were advertisers, I would say that the only ones to not disappoint were the Saints.
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