May 18, 2010
THE CHANGING AMERICAN FAMILY:
Learnings and insights about the changing nature of the family
http://www.zandland.com/2010/05">www.zandland.com/2010/05/changing-american-family-on-my-mind.html
We have been doing ongoing ethnographies and consumer research on the family and have recently synthesized our learnings and insights into an informative deck that we shared with relevant clients earlier in the week. Key learnings include:
1. The traditional American family has been undergoing profound transformations
2. Marriage and parenthood are drifting apart
3. Women are increasingly educated and upwardly mobile, with rising income levels. Their reliance on their husbands’ earnings is waning, contributing to the decline in marriage
4. While the pace of technology has created a digital divide between kids and their parents, in other ways the generational divide between young people and their elders is closing
5. Families are spending more time together
6. Most marketers target the middle class, due to their size, their purchasing power, and their level of influence
The full report and video commentary available at http://www.zandland.com">www.zandland.com
ABOUT 'WHAT'S ON MY MIND':
'What's On My Mind' is a video segment featuring members of the Zandl Group speaking their minds on everything from business, current events and the economy to restaurants and nightlife to entertainment and fashion!
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