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Thinking Like A Media Company

So you want to make money with the content you produce? Don’t we all! The first step in making money with your content will come as a surprise to you. No, it’s not to produce content. It’s to start thinking like a media company does.

You can create all the podcasts, web videos, blog articles, webinars or any other kind of digital content you want, but until you start thinking (and acting) like media companies do, you’ll never be successful at making a living doing what you love to do; content creation.

How do you think like a media company? Before I answer that question, let’s talk about the three things you need to have to be a media company:

1) You need to produce good content.
2) You need to have some sort of talent or star
3) You need to have an audience

Once you’ve accomplished the above, you can think of yourself as a media company.

Let me expand.

Read the complete blog entry here:
http://www.centerfornewmediastudies.com/2010/01/22/thinking-link-a-media-company">http://www.centerfornewmediastudies.com/2010/01/22/thinking-link-a-media-company/

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