Participating fully in Social Media can be Confusing. Different folks use different channels (media) for different purposes. I run a strategic marketing firm and I help companies develop marketing and brand strategies that grow revenue. I also am deeply engaged in social media. I was recently asked what I use channel each for, and how I tie it all together. That’s funny since I recently had to detangle a mess of knots I’d created in the spirit of social media efficiency via bots, redirects and the like. To keep myself straight on my own redirects, I created a map!
Nevertheless, I don’t think it has to be as much of a bear as some think. I look at is two categories:
The building blocks: Blog, Facebook, Twitter, and LinkedIn
The mortar (or the connective tissue): http://Ping.fm">Ping.fm and Tweetdeck and Google Buzz
It’s not perfect . . . but here’s what I do:
THE BLOG: I’m writing this post in my blog on wordpress. My public blog address is http://www.zumgi.com">www.zumgi.com, but actually that url is just a mask. The real address of my blog is http://zumgi.wordpress.com">zumgi.wordpress.com. I use the blog to write about bigger topics, and communicate in longer form.
FACEBOOK 2X: Currently I’m managing both my facebook profile at http://www.facebook.com/gingerzumaeta">www.facebook.com/gingerzumaeta, but I also have a facebook pages that I manage for my business. I give myself more freedom on my profile page to post a combination of both personal and business posts. Though I’ve tried to create a wall between teh two, let’s face it, I’m an integrated human being and very often my business is personal! http://www.facebook.com/zumgi">www.facebook.com/zumgi is my business page where I tend to post insider business news about my projects and clients, and also general business links and observations that I believe are share-worthy. The advantage of a “page” on facebook is that people can interact with it and don’t have to be facebook members. Think of it as a webpage that lives on facebook instead of at its own domain. The advantage of having a page is that people who “like” it automatically share it with their FB friends and thus you get wider exposure. The challenge obviously is to get people to “like” your page. For example, you can help me publicize my business right now by popping over there and hitting the LIKE button. If you did that, and alert would go to your friends saying that you like me which might get them to also check out my page. And you could even go further by clicking the “suggest to friends” link. That would trigger . . . more at http://www.zumgi.com">www.zumgi.com
Check your balance, review recent transactions and pay your bill on the go.
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