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What is the "new normal" to you?

MediaPost's MarketingDaily wrote today that "all business platforms need a complement to the Value offering, and that is a commitment to Values." Is that the new normal and the way to win consumers' and clients' hearts?
http://www.mediapost.com/publications">http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121818&nid=110785

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