Search US website

American Express OPEN Forum

A Conversation with Tom Scott

Big Think 03:44

0 Comment

October 21, 2009

Tom Scott, the founder and former CEO of Nantucket Nectars, is famous for the phrase, "We're juice guys." In this video, he explains the key to any top-notch marketing campaign: distillation. In order to build a brand, you first need to boil down your idea and return to basics. And you have to be willing to throw everything away. Here's why.

Related Topics

Related keywords

Big Think, Video, marketing strategies, big think, conversation, nantucket nectars, tom scott

You might also like

What do you think?

Member avatar

Change social network

You might also like

Crash Courses

Earn 100+ IQ Points

YouTube Marketing

There’s Facebook, Twitter, LinkedIn – but what about YouTube? Learn how video marketing and this unique channel can help you build your business.

Launch course

Most popular

OPEN Forum community

More ideas for success.

Javascript is currently disabled. Please enable javascript for the optimal OPEN Forum experience.

All users of our online services subject to Privacy Statement and agree to be bound by Terms of Service. Please read.

© 2012 American Express Company. All rights reserved.