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A Conversation with Tom Scott
3:44 | Oct 21, 2009 – Tom Scott, the founder and former CEO of Nantucket Nectars, is famous for the phrase, "We're juice guys." In this video, he explains the key to any top-notch marketing campaign: distillation. In order to build a brand, you first need to boil down your idea and return to basics. And you have to be willing to throw everything away. Here's why.
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