January 4, 2010

Erik Darmstetter’s company is based on a new idea for an old challenge – how to sell more by 5pm. Based on his 15 years experience in branding, he learned it’s easier to help other people, because who wouldn’t want to dramatically increase their sales?

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Join the conversation ( 2 )

• Jason Cronkhite 2 years 4 months and 4 days ago

  

  Great interview Erik. Wish they would have let you talk more about some of the specific things you do with clients like Rockefeller Habits and Strengths Based Management.

• JANET VAN DEWALLE 2 years 4 months and 18 days ago

  

  I've been in the "advertising business" for 24 years. Thirty three years ago, I bought advertising for my own business and made every mistake most small businesses make. In 1976 (yes, you read that right) I spent $30,000 in one year on advertising that didn't work. In 1986 my husband and I launched a magazine, Women's Edition, to help the small business owner target the most powerful economic buying force in this country - women, 25 to 54+, middle and upper income. We now have ten Women's Edition in "middle America." Branding is great for those businesses that have a Coke or Pepsi budget. Let's face it, the only companies that have that kind of budget are Coke and Pepsi! We have helped small businesses be able to grow their business, succeed and thrive—even in these economic times. We have businesses that have advertised with us every single month for over twenty years. Branding? No. What the small business wants is a return on their investment. They not only want to "pay for their advertising," they want to get new clients, make a profit and not only survive this economy, but thrive!