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Cardmember Profile: The Byne Group

Share Your Story 01:59

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August 1, 2009

Ann Byne is in the business of creating brands. Her agency, The Byne Group, uses 360 degree marketing & advertising to set her clients' brands apart from the rest - and it all starts with finding the "one little story."

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  • JOHN MILANO 1 year 8 months and 2 days ago

    JOHN MILANO

    Ann's absolutely right about finding that "one little story" that really gives life to your brand. It can take shape in so many ways -- a concept, a key message, a single word or even an underlying feeling consumers have about your brand. Through one of my businesses, Naming Machines (http://NamingMachines.com), I help a lot of small businesses and entrepreneurs uncover and deliver their story in their company, product or service brand names. The name of your business, after all, is one of the best and easiest places to tell that story and open up a conversation with your customers.

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