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Learning from the Pros: Jerry Greenfield

MSNBC's Your Business 03:09

1 Comment

November 21, 2010

Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells us about learning from failure, giving things away and authentic marketing in Learning from the Pros.

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  • Eric Brody 1 year 6 months and 2 days ago

    Eric Brody

    Great interview. Love Jerry's comments about "not selling a product, but wanting to partner with people who believe in the same kind of world they're committed to helping shape." "If you believe in this world", he says, partner with us."Great lesson for how to engage with your audiences in ways they really value and want.Eric Brodywww.trajectory4brands.com

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