Search US website

Learning from the Pros: Santa Claus

MSNBC's Your Business 03:58

3 Comments

December 19, 2010

Jolly Old St. Nick is the head of the largest seasonal business in the world, but how does the man in the red suit manage Christmas year after year? Santa Claus gives us an "exclusive" interview revealing his approach to marketing, social media and customer service in "Learning from the Pros."

What do you think?

Member avatar

Change social network

Join the conversation ( 3 )

  • Simon Grover 1 year 5 months and 7 days ago

    Simon Grover

    And here's Santa's brand book, to keep those elves on track: http://bit.ly/santabrand

Crash Courses

Earn 100+ IQ Points

YouTube Marketing

There’s Facebook, Twitter, LinkedIn – but what about YouTube? Learn how video marketing and this unique channel can help you build your business.

Launch course

Javascript is currently disabled. Please enable javascript for the optimal OPEN Forum experience.

All users of our online services subject to Privacy Statement and agree to be bound by Terms of Service. Please read.

© 2012 American Express Company. All rights reserved.