July 20, 2010
Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the first step in local online advertising is to create a website. He tells Business Insider CEO Henry Blodget that "Google doesn't know that you exist, MSN doesn't know that you exist if you don't have a website." The next step in the process is to then distribute your listings to the top search engines and directories. A small business needs to gain as much exposure as it can and advertise through multiple local publishers.
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