Made to Stick: Jared, The Power of Story : Marketing :: American Express OPEN Forum

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Made to Stick: Jared, The Power of Story

Fast Company

3:01 | Feb 2, 2010 – Dan Heath, co-author of Made to Stick, speaks with Fast Company about the importance of "the story" as a communication tool.

Tags: communication, dan heath, fast company, made to stick, story

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