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Values Vs. Marketing-Which Is More Important?

HSIEH, TONY 01:35

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January 11, 2010

VIDEO - Tony Hsieh has an interesting perspective on marketing and values-he believes that the marketing is the values. Here, the Zappos.com CEO talks about how a substantial investment corporate values - and customers - has fared far better for his company’s success than traditional marketing expenditures.

View other clips from this presentation here.

Explore the entire OPEN CES experience here.

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HSIEH, TONY, Video, marketing strategies, zappos.com, Tony Hsieh, core values

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