January 28, 2010

Decoding and minimizing the cost structure of shipping is a challenge for many ecommerce companies and any business that sends more than a handful of packages every year. Each day may bring a new set of customers with varying demands, making it difficult to project requirements and craft savings strategies. But even if your small-package shipping volume is less than Amazon’s and seems more complex, your company may be able to save on shipping costs.

Understand the shipping environment

A first step to saving money is to understand the shipping environment. Here are some basic rules of major small-package players, namely UPS and FedEx:  

• Rates are based on industry-wide, small-package tariffs (standard rates).
• Percentage discounts (often 10%) off standard rates are available to companies with customer accounts.
• Tiered-discount rate structures are also available; these discounts are based on rolling averages (such as 3-month rolling average) so that companies with high volumes over various periods of time can receive additional discounts.
• Extra charges a/k/a accessorial charges, additional charges, and surcharges may add dramatically to standard rates. These charges include fees for home delivery, oversized dimensional weight (so that the tariff-rated weight or DIM weight that determines shipping charges is different than the actual weight), delivery to remote locations, pick-up at non-account locations, and fuel surcharges.
• Service-level standards are tracked, monitored, and reported so that companies can communicate specific delivery dates (or at least, narrow windows of expected delivery dates) to their customers.
• Packages are tracked from pick-up through delivery. Tracking information is visible to business customers and consumers as well as companies arranging shipment.
• Contracts may be severed, and put up for bid and renegotiated, with 30 days notice; check your current contract for details.

Analyze your shipping requirements

Next, consider the nuances of your business’s shipping requirements. Are many of your shippable products oversized? Are many of your customers in remote locations? Do your customers plan their purchases well in advance of their needs or do they often need rush shipments? Do you service businesses or consumers? Do your competitors offer free shipping? Consider what will most benefit your company in terms of cost structure and service levels.  

Negotiate (or renegotiate) contracts

Then, advise your representatives that your small-package shipping business is up for bid and negotiate contracts based on your company’s unique shipping challenges.  

Rates and discounts that can be negotiated include:

• Percentage off standard rate;
• Tiered-discount rate structures based on shipping volume;
• Lower surcharges for home deliveries;
• Higher size-measurement thresholds for oversized items (for example, certain larger-than-usual items may qualify for standard rates and avoid accessorial charges);
• Information technology allowances that can fund the purchase of computer workstations that support order fulfillment processes.

Making a decision on which carrier to use exclusively (or mostly) can be difficult as rates probably won’t be quoted in a way that invites apple-to-apple comparisons. Your company might get a higher standard-rate discount from one carrier but greater concessions on accessorial charges from another carrier. Additional factors to consider are pick-up times, claims settlement processes, and adherence to service-level standards. Your specific business needs should guide the analysis of proposals. And, though, your company can use both UPS and FedEx but splitting volumes will mean less opportunity for volume-based discounts.  

Consider benefits and disadvantages of using the USPS

Certain types of shipments may be served most effectively through the United States Postal Service (USPS), which offers the following advantages:

• Low costs on media mail for books, video tapes, CDs, and DVDs;
• Flat-rate fees of standard-sized boxes (supplied at no charge) rather than charges per weight and distance.

Companies that ship small parts and media, and those that ship frequently to remote locations (including Hawaii) and APO/FPO addresses may find that USPS rates are significantly lower than other small-package carriers. However, value-added services, such as real-time tracking and guaranteed service levels, may not be available. Again, knowing your customer and defining your goals in regard to shipping is essential to making a good decision regarding rates and services.  

Find more discounts

Businesses of all sizes may be able to negotiate discounts off standard rates. In addition to contract negotiations, companies can also save these ways:

• Investigate advertised promotions on UPS and FedEx websites;
• Pay FedEx invoices using American Express OPEN Business Card;
• Get pre-negotiated group discounts through membership in trade organizations;
• Install specialized shipping software, provided by companies such as Endicia or Stamps.com, for USPS shipments.

Don’t stop scrutinizing shipping costs after you’ve negotiated a contract. Audit your invoices to verify that your company is receiving agreed-upon discounts; challenge discrepancies. Make periodic reviews to discover nuances associated with calculation of shipping charges. Study your shipping mix to detect trends, such as greater and greater volumes going to remote locations or fewer requests for oversized items; then adapt your negotiation strategies and shipping plans to keep costs low, year after year.

Join the conversation ( 3 )

• Thursday Bram 2 years 0 months and 5 days ago

  

  I'm a big fan of the US Post Office, personally. I can't remember the last time I had to send something out by way of FedEx or UPS. It can take a little planning ahead — shipping overseas can be a slow process — but it's routinely cheaper for me. Media mail makes my life so much easier.

• Brian Schoenbaechler 2 years 0 months and 8 days ago

  

  The first step for any small business is to sign up for an account with Fedex or UPS. Once you have an account your automatically get a discount off the published rate. Then, with an account you can begin to track your volume so you can negotiate with the carriers. The carriers are very hungry for volume, so now is a great time to negotiate!

• Linsey Knerl 2 years 0 months and 10 days ago

  

  Wow! Lots of great info. This is perfect for those in even the most remote locations, whose shipping choices may be limited by just a carrier or two.