December 24, 2008
OPEN Forum Message
Affordably Build Your Brand
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
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Matt McGee at Search Engine Land has complied a helpful year-end web presence checklist for small businesses. Doing the things on this list will give your marketing a free boost at a time when small businesses are really looking to save cash ... and gain customers!
Most of us have looked up a business or business category on Google Maps, Yahoo Local or Microsoft Live. And most of us have had the experience of seeing a business with an out-of-date, unhelpful or misleading listing -- and therefore gone to a competitor out of convenience or frustration.
Don't let this happen to people looking for your business! Claiming your listing is one of the simple -- but too frequently overlooked -- things that McGee recommends small businesses do.
For more tips like this, read McGee's full post here.
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