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The Power of Groupon

MSNBC's Your Business: Getting Customers 03:49

1 Comment

January 9, 2011

In an effort to gain customers, many small business owners are wondering whether it makes sense to offer discounts through companies like Groupon or Living Social. Rafi Mohammed, author of "The 1% Windfall," and founder of Culture of Profit, a company that consults with businesses on their pricing, provides some tips on when discounting works for businesses.

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  • BOB PHIBBS 1 year 4 months and 15 days ago

    BOB PHIBBS

    Skip it indeed. Groupon is not a savior for small business. It works for customers who get a "deal." Groupon is using your brand to grow theirs. You ever get flowers delivered to you from a friend? Who do you remember? The friend or the florist? With Groupon, you are the florist and Groupon is the friend. Read more at more at my blog at http://www.retaildoc.com/blog/alien-danger-using-groupon-for-business/

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