March 31, 2010

There's so much quality information to digest here at OPEN Forum that you may occasionally miss something that could be vital to your small business. When it comes to social media, trends move fast, and staying on top of them can be a challenge - especially for the busy small business owner.

That's why we've taken a moment to highlight some of the most valuable social media content we've contributed to the Forum. Think of it as your go-to guide for catching up, and a one-stop resource for social business strategy.

• 4 Elements of a Successful Business Web Presence  
  These days, you can't just put up an informational website, call it an "online presence," and walk away. The web is dynamic, ever-changing, and social. Start here for an overview of how to set up your brand in the right places online.
   
• Essential Social Media Tools for the Small Business  
  Once you've become familiar with the major social networks, you should set your business sights on becoming a power user of the ones most relevant to your business. This post discusses some of the tools you can use to do so.
   
• Windows, Mac, or Linux: Which Should Your SMB Use?  
  It's the age-old operating system question, and while there's certainly no "right" answer, this post discusses the pros and cons of each so that you can make the right choice for your business.
   
• Does Your Small Business Need an iPad?  
  The iPad is arriving April 3rd. Many will own one for personal use, but should your business consider incorporating this innovation as well? This post weighs the options.
   
• How to Customize Your Business's Twitter Background  
  If your business is on Twitter, don't settle for a generic background. Brand your page with a custom image that lets followers know what your business is about. This post shows you how.
   
• 5 Ways Small Businesses Can Avoid Social Media Panic  
  Social media can be overwhelming, and this discourages many SMBs from giving it a real chance. These five tips can help ease the anxiety about joining the conversation.
   
• How to Take Advantage of Social Media in Your Email Marketing  
  E-mail is far from dead, and companies that leverage it in conjunction with social media have seen great success. Here are some ways to do it.
   
• How to Build a Facebook Landing Page for Your Business  
  Facebook is the largest and most active social network around, and should be key to your business's online presence. Here's how to set your Fan Page apart by building a custom landing page.
   
• Online Productivity Tools for the Small Business  
  Working on the web can make your business more efficient, collaborative, and versatile. Here are some excellent online productivity tools you can take advantage of right now.
   
• Using Social Media to Connect with Other Entrepreneurs  
  Starting your own business can be a scary thing, but thanks to social media, you don't have to do it alone. There are many entrepreneurial communities online where small business owners can go to share experiences, get advice, and network.

Image courtesy of Shulz, iStockphoto