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3 Quick Tips for a User-Friendly Business Website

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September 19, 2008

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Business Forecasting 2012

Our special feature on forecasting sheds light on how to choose the right model, offers advice from Jack Stack and more.

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When building your company website for the first time or giving your existing one a sleeker look, there are a few things to keep in mind that can help draw in more business.

1. A website is as much about aesthetics as it is about information. Make sure the design not only reflects your company, but also appeals to your customers.

2. If you hire a Web design agency for your site, make sure their style matches up with yours. Be sure to take a look at their portfolio and check references, and don't be scared to ask questions or feel confused in initial meetings; you're paying for a service and a good agency will make time to take you through the whole process.

3. Resist the urge for flashy graphics and animation unless it's absolutely necessary: simplicity is always the best policy. Remember that not all people browse the Web using computers: it is increasingly normal to access the Web via cell phones, P.D.A.'s and other fast-developing technologies.

Once you have a website, market it more effectively through search. With aThe Gold Card from OPENSM from American Express OPENSM, you automatically save 5% on all Yahoo! Search Marketing and Yahoo! Small Business services, meaning you can sell, market, and get your business in front of your best prospects online for much less than you'd expect.

Plus, you earn one point for virtually every dollar you spend, and you won't pay an annual fee your first year.

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