American Express OPEN Forum

Follow:

Highlights:

Employee Management
Money
Social Media
See More
- Topics
  - The World
  - Technology
  - Money
  - Marketing
  - Managing
  - Lifestyle
  - Innovation
- Features
Search

Search OPEN Forum

Search OPEN Forum

How to Set Up Your Small Business Blog

Jennifer Van Grove Associate Editor, Mashable Recent Posts

1 Comment

Tumblr
Email

June 23, 2009

OPEN Forum Message

Business Forecasting 2012

Our special feature on forecasting sheds light on how to choose the right model, offers advice from Jack Stack and more.

Get started

Featured Response

“I love blogging ”

David Hill

View all comments

Once you've found your passion and purpose, picked your platform, pushed your content, and promoted your blog, don't forget to keep the content coming.

Use the discovery process to identify what you're going to blog about, and then actively collaborate on building a list of topics that you and your team can tackle separately or together.

Is the idea mill drying out? Turn to your support team to find out what people inquire about the most and share ways to combat those issues, blog about office culture, update your audience on feature releases, ask for feedback, share photos and videos, and talk about industry-wide trends that are influencing your company.

To keep your blog from dying off because of inactivity, create a schedule and stick to it (3 - 5 posts per week is a good place to start). Assign internal resources to own a topic or theme, and challenge those resources to drive the posts and schedule for those subjects. The more people involved in the blogging activities, the less time and energy it takes to keep your content fresh.