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A Conversation with Lynda Resnick

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December 18, 2009

As Chairman of Roll International, Lynda Resnick is no stranger to traditional marketing. But all that's changing with the sudden rise of social media. She explains how a big company handles the new dialogue, and why today is a better time than ever to embrace disruptive technology. Leave a comment to let us know what you think of social media's role in business today.

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