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Small Business Week In Review

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April 14, 2011

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Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:

 
 

 

 

This Is How You Make Your Customers Love You

 

Every business owner dreams of a large and loyal customer base. And that not only takes time, but a clear strategy as well. From rewarding customers for referrals to sending hand-written thank-you notes, here are eight ways to make your customers love you.

 

The Personality Traits That Kill Entrepreneurship

 

For every characteristic of entrepreneurs that separates them from the rest, there are just as many behaviors that prevent would-be business owners from making a successful entrepreneurial leap. Perfectionism is one of those deadly personality traits, and lack of focus is another. Alana Horowitz has come up with eight other traits that kill entrepreneurship.

 

How To Make Sure You Profit From Groupon-Like Promotions

 

We’ve all heard the cautionary tales of businesses overwhelmed with sub-par customers after offering a group-buying coupon. But there are methods to make sure that doesn’t happen to your business. Duct Tape Marketing Founder John Jantsch highlights five straightforward ways to profit from group-buying deals.

 

The Indulgences That Will Ruin Your Small Business

 

Obsessing over every little move that your competition makes is one of them. Investing too much in marketing is another. Here are the business indulgences your company just can’t afford.

 

The Best iPad Apps For Meetings And Presentations

 

When you’re preparing for a huge presentation, how awesome would it be not to have to worry about lugging a bunch of paperwork and equipment with you? Apple’s electronic tablet can certainly help. Mashable’s Sharlyn Lauby has done the dirty work for you, researching 11 amazing iPad apps for meetings and presentations.

 

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