January 9, 2010

Introduction

• Home page
• Search
• Guy Kawasaki or Alltop
• Starbucks VIA introduction
• Search for “Camry” or “Taurus”

Sell

• Dell Outlet
• Kogi BBQ

Support

• Comcast Cares

Engage

• JetBlue
• Virgin America

Prospect

• Camaro
• Camaro near Palo Alto
• Advanced searches

How I Tweet - Find

• Alltop
• MyAlltop
• StumbleUpon, specifically toolbar
• SmartBrief

How I Tweet - Tweet

• Objective Marketer

Case Study: Fandango

• @Fandango
• Monitor Roger Ebert or grab his RSS feed
• Monitor Movies.alltop or grab its RSS feed
• Stick RSS feeds into Objective Marketer

Tools

• CoTweet for a “CRM” approach (disclosure: advisor)
• Objective Marketer for tweeting (disclosure: advisor)
• One Forty Twitter app store (disclosure: advisor)
• SocialToo for auto-following and spam killing.
• Tweetdeck for Mac or PC
• Tweetie for iPhone
• Tweetmeme to build traffic (disclosure: advisor)

Best Practices

• Always be linking—“inform.”
• Always be responding.
• Always be getting retweeted.

Dogmas to Ignore

• You should “me-form.” You can but only if you’re Lance Armstrong.
• You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.
• You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.
• You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.
• You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.

Please note, this article is repurposed from Guy Kawasaki's own blog, originally posted here