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Enchantment: The Art of Changing Hearts, Minds and Actions

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January 6, 2011

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Guy Kawasaki ‘s presentation from CES 2011 shows how the power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.

 

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