• Samir Arora, CEO of GlamMedia
• Neil Chase, vice-president for author services of Federated Media
• Tim Kendall, director of monetization of Facebook
• David Kopp, senior director of North American ads for Yahoo!
• Xavier Zang, manages third-party publisher relationships for Microsoft
  

If your company is using or planning to use the advertising model, you should watch it here. These are some of the key points:

• The key starting point is great content. When you have great content, you’re more likely to attract audiences, and audiences are what advertisers are looking for.
• Even if the audience is not huge, an advertising model can still be successful because advertisers need to reach and engage niche audiences, so focus on a specific audience—for example, female shoppers.
• Don’t limit yourself to “advertising” per se. You can also make money when advertisers want to sponsor sites including their events. Data is also valuable to advertisers.
• Opportunities also lie in “jumping to the next curve” and not sticking to current advertising, sponsorship, and data models.
• Don’t look at what successful companies are now doing. Instead look at what these companies did to get successful.
• A good way to look at your business as “audience-based.” That is, what is the audience that you’re delivering to advertisers?