December 15, 2010

The two most coveted currencies in social media are Twitter followers and Facebook fans. Twitter is easy: get really famous or provide informative links and grind out the tweets. Facebook is more difficult because “liking” a page has more serious consequences than “following” someone on Twitter. Specifically, when people “like” a page, they are automatically telling their friends that they like your page, and they are also increasing the volume of updates on their walls.

Because of the halo effect of knowing Mari Smith, I recently learned a way to increase the number of Facebook fans that is (a) surefire and (b) completely transparent and ethical. The technique is called the “reveal tab,” and the expert on how to implement it is Tim Ware of HyperArts.

Here’s how it works. When people who are not “fans” (that is, folks who have not “liked” your page yet) come to your page, they see different content from people who are already fans. When non-fans become fans by liking your page, the fan-only content is “revealed.” 

Join the conversation ( 7 )

• Twiends Twit 8 months ago

  

  Check out Increasr.com, you can get credits there much faster, you can also get more twitter followers, facebook fans, youtube subscribers and video views. Check it at http://www.increasr.com

• Joyful L Thiek 11 months ago

  

  Well you could always try 'blackhat' tactics if you're just looking to increase the number of fans, or you could even buy 'em, although this is not a suggestion.
  
  Here's something interesting: http://www.allfans.org - Facebook Fans Samurai teaches you how to automatically get facebook fans for your pages everyday.

• Jonathan Roseland 1 year 1 months and 22 days ago

  

  Thanks for post Guy - I'm reading Reality Check right now. Its good & long! LOL I will implement this strategy for one of clients who is a musician.
  
  I put together an another blog post on Facebook thats actually in the date space but its relevant to FB marketing in general. Here's a link.
  http://www.jonathanroseland.com/personal/126-how-to-get-friend-requests-from-a-meet-hot-chicks-on-facebook.html
  Thanks!

• KAREEM BAGHOUTI 1 year 1 months and 25 days ago

  

  I think it is a great idea to offer some sort of incentive to get people to become fans of your page. However, like the previous comments state, keeping them interested is the challenge. To have to keep offering some incentive besides all the great material you are giving already could possibly mean your material is not as interesting as you thought it was. Getting them to like you is the easy part, getting them to stay liking you is the real challenge. Posting material that is only viewable by fans is the route I would take. Give everyone else a small taste of what value you provide.

• Kari Cruz 1 year 2 months and 3 days ago

  

  I've also found that simply being actively engaged with your audience helps. Simple yet many people don't take the time to give their social networks the personal touch.

• Thursday Bram 1 year 2 months and 5 days ago

  

  Offering exclusive content is a sure thing across platforms (it's an easy way to build an email list, as well), but one of the difficulties I've found is keeping readers or followers around after you've done the big reveal. The best method I've found is offering even more premium level content.

• Beth Arvin 1 year 2 months and 5 days ago

  

  Offering exclusive content for fans is a great way to build your Facebook community.
  
  In order to determine what might be a good incentive to attract prospective new fans, it's important to understand what would most likely motivate someone to become a fan or follower of your brand: http://www.famefoundry.com/4910/the-four-motivations-to-follow.