In this episode of Small Business RulesTM, “Be prepared to be lucky.” In 1985 Susan Roth took over her mother’s personal shopping business and turned it into Trims Unlimited, a corporate gift supplier for everything from International conferences to White House dinners. From the perfect gift bag, to a Lifetime Achievement award, to custom fitted cars, when corporate clients need personalized, hard to find items delivered on a tight deadline, Trims Unlimited is there to help.