Skip to main content
Search US website

Tweet Brand Management

0 Comment

Not seeing the video?

Download the latest Flash Player to view this content.

January 11, 2010

VIDEO - Guy Kawasaki, founder of alltop.com, discusses how savvy brand managers should use Twitter as a way to influence “conversations” between brand supporters and detractors. Here, he advises business owners to seek out followers with both positive and negative opinions about their companies.

View other clips from this presentation here.

Explore the entire OPEN CES experience here.

What do you think?

Member avatar

Crash Courses

Earn 100+ IQ Points

YouTube Marketing

There’s Facebook, Twitter, LinkedIn – but what about YouTube? Learn how video marketing and this unique channel can help you build your business.

Launch course

Javascript is currently disabled. Please enable javascript for the optimal OPEN Forum experience.

All users of our online services subject to Privacy Statement and agree to be bound by Terms of Service. Please read.

© 2012 American Express Company. All rights reserved.