American Express OPEN Forum: Powering Small Business Success

OPEN Book (72 posts)

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• How To Launch A Non-Profit (While Operating Your Primary Business)>

  August 30, 2011 Three experts share their stories of nonprofit success—all while running their own businesses.

  Katie Morell Independent writer and editor, Business Writers

  

• OPEN Book (Special Edition): A Practical Guide to Driving Value>

  April 13, 2011 Download this special edition OPEN Book  featuring tips and best practices to help you boost the bottom line for your ...

  American Express OPEN

  

• The Last Successful Bookstore>

  April 4, 2011 I’m a detective, or at least I feel like one, as I walk through Chicago’s River North neighborhood in search of a ...

  Katie Morell Independent writer and editor, Business Writers

  

• A Brand Development Primer>

  November 10, 2010 This article was excerpted from OPEN Book: Branding , which provides tips and advice for building a Booming ...

  OPEN Book: Branding

  

More from OPEN Book

• Branding: An Overview>

  November 10, 2010 EVERY SMALL BUSINESS HAS A BRAND. WHETHER STARTING UP OR CONSIDERING A REFRESH, FIND OUT HOW TO POSITION YOURS FOR ...

  OPEN Book: Branding

• A Q&A with Social Media Expert Chris Brogan>

  November 10, 2010 A GREAT BRAND CAN TRANSFORM A BUSINESS, BUT IT DOESN’T JUST HAPPEN. CHRIS BROGAN EXPLAINS TO OPEN'S ROSA SABATER HOW A ...

  OPEN Book: Branding

• Branding Best Practices: Brand Guidelines>

  November 10, 2010 YOU HAVE A BRAND. NOW WHAT? HERE, WE SHARE SOME SIMPLE ADVICE FOR ENSURING ITS INTEGRITY, LONGEVITY – AND OVERALL ...

  OPEN Book: Branding

• Branding Best Practices: Logo>

  November 10, 2010 YOUR LOGO IS THE MOST IMPORTANT VISUAL ASSET IN YOUR BRAND IDENTITY. HERE ARE SOME USEFUL TIPS FOR LEAVING  YOUR MARK ...

  OPEN Book: Branding

• Project RE:Brand Cardmember Profile: Air East Airways>

  November 5, 2010 How does a luxury aviation company stand out from its competition? One way it to focus on its traditional family ...

  OPEN Book: Branding

• Project RE:Brand Cardmember Profile: Artyarns>

  November 5, 2010 IN IRIS SCHREIER’S HANDS, THE ART OF KNITTING IS ELEVATED TO THE STATUS OF COUTURE. BUT IS HER COMPANY’S BRANDING ...

  OPEN Book: Branding

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  TJ McCue 

  TJ runs http://www.TechBizTalk.com | A review, how-to, and tutorial site to help you discover the top new web-based applications and services for your growing company.

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