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Project RE:Brand

Breathing new life into business with the help of branding experts.

  • Series 1 Launching an Impactful Marketing Campaign /media/rebrand/Amex_mocada_01sm.jpg /projectrebrand/impactful-marketing
  • Series 2 Designing a Winning Web Experience /media/rebrand/Amex_FinishLine_01_sm.jpg /projectrebrand/website-design
  • Series 3 Creating Effective Advertising /media/rebrand/AY_ep1_th.png /projectrebrand/effective-advertising
  • Series 4 Redesigning Packaging /media/rebrand/CS_ep1_th.png /projectrebrand/packaging-redesign
  • Series 5 Unifying a Luxury Brand /media/rebrand/AE_ep1_th.jpg /projectrebrand/luxury-branding

View Transcript


VO:
American Express Open is empowering business owners. Follow our new mini series as we pair different small businesses, each with their own leading branding agency. Our goal is to help them learn about the importance of their brand to help their business boom.
Stefan Boublil:
Whereas only a few years ago branding used to very much be synonymous with graphic design, today branding is a lot more about experience.
Iris Schreier:
The brand could definitely use a facelift.
Nick Tarascio: And we have so many different segments of our business it’s going to be really hard to bring one consistent brand together.
Melissa Zeitler:
It’s a very hard name to work a line around. The brand has always been different for us.
Nick Tarascio:
I just want to find a way to connect on a real emotional level with people. I just don’t know how to do it yet. That’s why I’m hoping to find someone who can helps us with that.
Richard Pandiscio:
So, basically how can we help you?
Nick Tarascio:
You know right now I don’t think people really even know that we exist.
Melissa Zeitler: We want to get who our customers are.
Elliot Schreier:
I guess were still not clear on our own what we want out of branding.
Richard Pandiscio:
So you’re saying that neither company’s name can change.
Nick Tarascio:
Technically, no.
VO:
Discover how each branding agency helps evolve the small business’s brand during an intense 8 weeklong assignment.
Dominic Sinesio:
I think it’s very apparent that ArtYarns needs a rebrand.
Richard Pandiscio:
Quite honestly, I don’t think they have a brand.
Lisa Simpson:
My first impressions of the Citrasoft brand, it’s a great product but it’s a little bit disjointed.
Melissa Zeitler:
I kind of have a feeling that we may end up with something more different than we ever have in the past.
Nick Tarascio: In the worst-case scenario were all going to understand ourselves much better.
VO: Follow the challenges, revelations, and apprehensions experienced by the small business owners.

Project RE:Brand Partnerships

112 (13) Responses

  • Series 1

    Launching an Impactful Marketing Campaign  

    Featuring MoCADA and TODA

    Watch MoCADA, a Brooklyn-based museum, discover that a brand is about more than a logo. NY design firm TODA, helps MoCADA develop an identity that showcases their 10-year anniversary and brings their brand to life.

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  • Series 2

    Designing a Winning Web Experience  

    Featuring Finish Line and ThinkSo

    Finish Line Physical Therapy wanted to rebrand itself as a leading sports medicine clinic. That’s when ThinkSo helped evolve their identity into a winning website, loyalty program, and array of marketing collateral.

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  • Series 3

    Creating Effective Advertising  

    Featuring Artyarns and OFFICELAB

    Artyarns, makers of fine knitting wools, learns how color and texture inform not just their product, but also their brand. NY agency OFFICELAB, helps them create a new campaign reflecting quality and style.

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  • Series 4

    Redesigning Packaging  

    Featuring CitraSolv and the apartment

    Explore the process of rebranding an established line of home cleaning products when the apartment, a branding agency, presents options to help CitraSolv polish their product line so that it jumps off the shelf.

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  • Series 5

    Unifying a Luxury Brand  

    Featuring Air East Airways and Pandiscio Co.

    Air East Airways, a luxury aircraft charter company, unifies multiple businesses with a new look that reflects their family values. Pandiscio Co. helps to forge a new brand identity – and maybe even a new name.

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