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OPEN Book: Branding

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OPEN Book: Branding

Download our guide to building a Boooming brand featuring best practices for logo and website development, and an inspiring Q&A with branding expert Chris Brogan. OPEN Book: Branding also follows the evolution of three Cardmember brands featured in our new web series, Project RE:Brand, in which small businesses undergo brand makeovers by design experts.

 

Read More at OPEN Book: Branding.  

Tags: project rebrand, luxury branding, advertising, open book branding, open book, branding

Article Comments (2)

  • Owner / Managing Director

    (Nov 09, 2010)
    Excellent deck and great advice all around. One subject that you don't cover much is brand naming, which is one the first and most critical decisions brand owners make for their businesses.

    Unlike other brand elements that can change or evolve over time, your name must stay the same throughout the life of your brand. So it's important that you get it right, right from the start.

    For those interested in naming best practices, check out this presentation I pulled together: http://bit.ly/atFq1Y.

    My company, Tanj Branding, specializes in helping mid-to-large-size businesses with higher-end brand naming, messaging and brand consulting services. Throughout the years, we've worked in almost every industry, naming household brands like the Nintendo "Wii" game console, Sony "Bravia" TVs and "Ally Bank."

    Find out more about us at http://TanjBranding.com.

    We also offer a more streamlined service called Naming Machines, which is specifically designed for startups, small businesses and entrepreneurs who need naming help but are on a tighter budget. Our basic services start at around $850, which is an absolute steal for the kind of quality you get.

    Visit http://NamingMachines.com for more.

    Thanks Open Forum!

  • Mary Ann McGinley

    http://www.linkedin.com/in/mcginley
    linked in badge

    Principal at Greenway Marketing

    (Nov 18, 2010)
    Every Business owner who thinks about their brand should check out the great tips in this Guide to Branding!

Partnership

  • Artyarns

    For the discerning, uncompromising knitter, Artyarns is the premier innovator of luxury yarns, tailor made to elevate the art of knitting. Artyarns inspires creativity with intriguing combinations of exclusively-sourced, hand-painted, beaded and sequined fibers.

    See Business Profile 

  • OFFICELAB

    We are in the business of vision and voice. We practice branding at the nexus of these two streams of communication, where what is shown and what is said not only become one, but become greater than the sum of many beautiful parts.

    See Business Profile 

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