Article
'Eco-Angst' Joins 'Buyer's Remorse' in Consumer Regrets
Jill Fehrenbacher (Inhabitat) | Nov 03, 2009
We’re all familiar with the term 'buyer’s remorse' -- a regretful response to…
Article
Recruiting and Retaining Brand Champions
Rex Whisman (How to Change the World) | May 13, 2009
The global economic crisis has afforded individuals and organizations of all types with…
Article
Hitting the She Spot: How to Market to Women as Consumers and Social Change Agents
Guy Kawasaki (Alltop) | Jun 22, 2009
My theory is that if you can sell something to a woman, you can probably sell it to a man…
Video
Made to Stick: Selling Your Innovation
2:53 | Nov 12, 2009
Dan Heath, co-author of Made to Stick, speaks with Fast Company about using language to…
Video
Cardmember Profile: PDT, Inc.
2:07 | Sep 17, 2009
Fred and Linda Van De Perre run a family owned business, manufacturing 100% US-made dental…
Video
Getting Consumers to Try Your Product
1:33 | Oct 18, 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary…