Article
Building Your Brand Community
Marcy Shinder (American Express OPEN) | Aug 26, 2009
Tribes, communities, fans – these are just a few names for a group of people sharing…
Article
Voices of Small Business: What Owners Are Saying
American Express OPEN (OPEN Forum) | Oct 05, 2008
Open Forum editors are visiting small businesses to ask how they're handling the economic…
Article
Celebrate Your Customers
Mark Stevens (Entrepreneur) | Oct 29, 2009
Do you ever give your customers a standing ovation? I mean a real flag waving hoopla? Do…
Article
Customer Service Sells (No, Really, It Does)
Michael Port (Entrepreneur) | Oct 27, 2009
Who doesn't love the pure innate pleasure of buying? Whether it's a magazine in the…
Article
Cardmember Profile: Château du Sureau
OPEN Book: Trends (American Express OPEN) | Oct 26, 2009
When Erna Kubin-Clanin was planning to open a hotel back in 1991, she was very specific…
Article
Trends: Personal Touch
OPEN Book: Trends (American Express OPEN) | Oct 26, 2009
Consumers are increasingly turning to businesses that offer a one-on-one experience,…
Article
Small Businesses Can Learn From Social Media
Adam Ostrow (Mashable) | Jul 08, 2009
You don’t need to look far to find big brands using social media. From Coke…
Article
5 Ways to Use Social Media for Customer Service
Jennifer Van Grove (Mashable) | Apr 08, 2009
You may be aware of Twitter, the 140 character news and status channel where…
Article
Reading Your Market’s Mind
John Jantsch (Duct Tape Marketing) | May 01, 2009
Knowing exactly what your clients and prospects are thinking is a big part of the…
Video
Lessons from Real Estate Boot Camp
2:04 | May 29, 2009
Not every new business has to be based on a new idea. OPEN Cardmember Ramelia Williams…