Article
GoogleVoice: Great For Users, But What About Investors?
Elizabeth Walker (Marketing Masters) | Aug 19, 2009
Since Google acquired GrandCentral and offered GoogleVoice in beta in the US earlier this…
Article
Do Payment Plans Give You Street Creds?
Elizabeth Walker (Marketing Masters) | Nov 13, 2009
Many of us use PayPal to make personal purchases on line, and we all have a debit card.…
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Are You 100% Sure You Are Adding Value People Will Pay For?
Elizabeth Walker (Marketing Masters) | Apr 03, 2009
Lately, we’ve been talking about the subject of generating substantial “Added…
Article
Will Cory Doctorow Save the Book?
Elizabeth Walker (Marketing Masters) | Nov 17, 2009
I’ll always remember a lunch meeting several years ago with a colleague who was the…
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How Can Finnish Teachers Help You Run Your Business Better?
Elizabeth Walker (Marketing Masters) | Jun 24, 2009
I’ll bet that you don’t spend a lot of time thinking about the Finnish primary…
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How to Grow Your Ideal Clients by 25%
Elizabeth Walker (Marketing Masters) | Mar 14, 2009
We are big fans of "growing" loyalty among Ideal Clients over pretty much any other…
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Basic Mistakes Retailers Make When Times Are Tough
Elizabeth Walker (Marketing Masters) | Aug 25, 2009
There’s an old story in the ad business about a man who ran a hot dog stand. He did…
Article
The Million-Dollar Heart Attack
Elizabeth Walker (Marketing Masters) | Aug 13, 2009
US industrial capacity is hovering around 68%, and we're still waiting to see consumers…
Article
"After finishing The Black Swan, I realized that there was a cancer"
Elizabeth Walker (Marketing Masters) | Sep 21, 2009
The anniversary of the Lehman Brothers melt-down has given pundits and newspaper business…
Article
Information Rich and Attention Poor?
Elizabeth Walker (Marketing Masters) | Oct 01, 2009
Peter Nicholson, President of the Council of Canadian Academies was quoted recently on…