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Darren Dahl (OPEN Forum Contributors) | Nov 30, 2011
Advertising is a double-edged sword for most small businesses. You know you need…
Article
Maggie Hoffman (Serious Eats) | Sep 01, 2011
In the food biz, press releases can be a great tool for spreading the word about…
Article
Shel Israel (SI Associates) | Aug 30, 2011
I spend time each week combing social media for stories about small business.…
Article
Susan Kuchinskas | Aug 24, 2011
One of the first publicity stunts was the Boston Tea Party—and that sure…
Article
Zachary Sniderman (Mashable) | Aug 17, 2011
You know that awful, "Did I leave the oven on?", pit-of-your-stomach feeling of…
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Yvonne DiVita (Windsor Media Enterprises) | Aug 15, 2011
You have a contest, a new product, a new Facebook page—should you pay…
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Mike Michalowicz (Toilet Paper Entrepreneur) | Aug 10, 2011
Everyone knows that when you have a celebrity promoting your product it often…
Article
Carey Jones (Serious Eats) | Jul 15, 2011
These days, particularly in major metropolitan areas, it can seem like just…
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STEFAN POLLACK (The Pollack PR Marketing Group) | Jun 29, 2011
The people who manage your communications are just as critical as the…
Article
Suzy Frisch | May 23, 2011
Delivered by FedEx. A reporter calls your company, aiming to write an article…