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Highlights from the 2008 SEMA Trade Show
OPEN accompanied two Cardmembers to the 2008 SEMA Trade Show (Specialty Equipment Market Association) in an effort to understand how they leverage these types of events to market their products and companies. Watch as Seth Gortenberg of Chux Trux, an attendee, and Mark German of Green Filter USA, an exhibitor, as well as trade show consultant, Howard Friedman, and Peter MacGillivray, VP of Events at SEMA, discuss best practices for marketing and lead generation before, during and after the big event. For more information, download OPEN Insight: Leveraging Tradeshows for Marketing Success for tips to make the most of your tradeshow experience before, during, and after the show.
Attendee's Guide to Tradeshows
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Cardmember Profile: Chux Trux
OPEN Cardmember Seth Gortenburg owns a truck and car modification company in Kansas City. Operating in an industry...
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Chux Trux at SEMA: Before the Show
Knowing that attending trade shows can give his business an advantage over his...
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Chux Trux at SEMA: During the Show
OPEN Cardmember Seth Gortenburg understands that trade shows hold a wealth...
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Chux Trux at SEMA: After the Show
After attending a trade show, OPEN Cardmember Seth Gortenburg recognizes the...
Exhibitor's Guide to Tradeshows
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Cardmember Profile: Green Filter USA
As the CEO of three businesses, OPEN Cardmember Mark...
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Green Filter USA at SEMA: Before the Show
OPEN Cardmember Mark German knows the value of exhibiting at...
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Green Filter USA at SEMA: During the Show
Success at trade shows comes from generating traffic and awareness...
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Green Filter USA at SEMA: After the Show
Connections are made at trade shows, sales are made with...
