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Bike Biz In Motion

MSNBC's Your Business: American Business 05:03

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February 19, 2012

With empty storefronts and “For Rent” signs littering the landscape, one Arizona business owner found an unusual solution to her failing brick and mortar store–shut it down and go mobile. Now instead of waiting for customers to come to the store, she goes directly to the customer. In an uncertain post-recession market, her simple common sense solution has been a boon to her business.

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